Introduction
Your website is your hardest-working salesperson. Here are 15 tactics to make it even more effective.
High-Impact Tactics
1. Simplify Your Forms
Every field you remove can increase conversions by 10%+.
2. Add Social Proof
Testimonials, logos, and reviews build trust instantly.
3. Create Urgency
Limited-time offers and scarcity drive action.
4. Optimize CTAs
Test button copy, color, size, and placement.
5. Improve Page Speed
Every second of delay costs conversions.
6. Use Exit-Intent Popups
Capture leaving visitors with compelling offers.
7. Add Live Chat
Real-time support removes buying friction.
8. Simplify Navigation
Help visitors find what they need quickly.
9. Mobile Optimization
Mobile traffic often exceeds desktop—optimize accordingly.
10. A/B Test Headlines
Your headline is the first thing visitors see.
Testing Framework
Conclusion
CRO is a continuous process. Start with these tactics and keep testing.