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Social Media
7 min read
November 20, 2024

Decoding Social Media Algorithms: What Marketers Need to Know

Understand how social media algorithms work and how to optimize your content for maximum reach.

Emily Davis
Emily Davis
Creative Director
Decoding Social Media Algorithms: What Marketers Need to Know

Introduction


Social media algorithms are the gatekeepers of visibility. Understanding how they work is essential for any marketer.


How Algorithms Decide What to Show


Most social platforms consider:


  • Engagement signals
  • Content relevance
  • Timeliness
  • Relationship strength
  • Content type preferences

  • Platform-Specific Insights


    Instagram

  • Reels are heavily prioritized
  • Comments > Likes for ranking
  • Consistency matters

  • LinkedIn

  • Early engagement is crucial
  • Native content outperforms links
  • Comments drive visibility

  • TikTok

  • Watch time is king
  • Loop potential matters
  • Sound and trends boost reach

  • Strategies for Algorithm Success


  • Post when your audience is active
  • Encourage meaningful engagement
  • Use native features
  • Stay consistent
  • Experiment with formats

  • Conclusion


    Algorithms reward content that keeps users on the platform. Focus on creating value, and the algorithms will follow.


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