Introduction
Managing a PPC budget effectively is both an art and a science. In this guide, we'll share strategies that have helped our clients achieve 5x+ ROAS.
Understanding Budget Allocation
The first step to budget optimization is understanding where your money is going. Analyze your campaigns by:
Bid Strategy Optimization
Choosing the right bid strategy can make or break your campaigns:
Manual vs. Automated Bidding
While automated bidding has improved significantly, manual bidding still has its place for highly competitive keywords or when you need precise control.
Smart Bidding Strategies
Quality Score Improvement
A higher Quality Score means lower costs per click:
Negative Keywords
Regularly mining search query reports for negative keywords can save significant budget waste.
Conclusion
Budget optimization is an ongoing process. Regular analysis and adjustment are key to maximizing your PPC investment.