Introduction
Marketing automation can be a game-changer, but only if implemented correctly. Let's explore how to measure and maximize your ROI.
Key ROI Metrics
Direct Metrics
Indirect Metrics
Calculating Automation ROI
ROI = (Revenue Generated - Total Cost) / Total Cost × 100
Include these costs:
Maximizing Your ROI
1. Start with High-Impact Workflows
2. Personalization at Scale
Use dynamic content to personalize:
3. Continuous Optimization
Conclusion
Marketing automation ROI compounds over time. The key is starting with high-impact use cases and continuously optimizing.