Building a B2B Content Marketing Strategy That Converts

Introduction

B2B content marketing is fundamentally different from B2C. The sales cycles are longer, the decision-makers are more numerous, and the stakes are higher.

Understanding the B2B Buyer Journey

B2B buyers typically go through three stages:

Your content strategy should address all three stages.

Content Types That Work

Top of Funnel

Middle of Funnel

Bottom of Funnel

Distribution Strategy

Creating great content is only half the battle. You need a robust distribution strategy:

Measuring Success

Track these metrics:

Conclusion

A well-executed B2B content strategy can become your most powerful lead generation engine.